Brand Strategy Services
Visual Identity
Make sure your brand stands out from competitors by designing an expertly crafted identity.
Why a Visual Identity Matters
Brands need to be unique, but they must also present themselves coherently and consistently across their various channels. A beautiful visual style is one of the best ways to achieve both goals.
Build instant brand recognition.
The more unique your visuals are, the easier it is for people to recognize your brand in a competitive marketplace.
Communicate your personality.
Your visual identity represents you and helps reinforce your brand story by using non-verbal communication.
Create more effective content.
A good design focuses on the brain's visual cortex, which improves understanding and recall. Whether you use charts to explain complex concepts or create striking images, a strong brand identity helps you craft amazing content.
Provide a consistent brand experience.
Your brand consistency is important because it builds trust among consumers. Trust is the foundation for building relationships.
A cohesive visual identity allows you confidently tell your brand story across different channels. It ensures that your brand always has the right impression, at every touchpoint.
Elements of a Visual Identity
With a strong visual identity, you’ll be able to communicate through all kinds of content — from your package design to your newsletters. Depending on your specific needs, we offer a range of different visual identity elements, including:
- Logo
- Typography
- Illustration
- Photography
- Color palette
- Data visualization
- Iconography
Your identity should be carefully crafted and customized so that every element complements the other.
How We Approach Your Visual Identity
We use design principles to create a complete brand experience that is beautiful, flexible, and cohesive. It begins with a thorough understanding of your brand to uncover its core values and identity. We can then translate your essence into a visually appealing way of communicating your brand story.
To make implementation smooth, we craft comprehensive branding guides that provide clear direction, tips, and examples so that content creators can maintain and protect the integrity of your brand throughout.