Content Strategy Services
Customer Journey Map
Ensure that you move people along the sales funnel with a customer journey map to say the right things at the right times.
Why a Customer Journey Map Matters
To create a seamless brand experience, you must meet people's needs at each step along the path to purchasing. From a content perspective, you must provide the right type of information at the right time — whether it’s an infographic to increase awareness or a sales brochure to convert leads into customers.
By mapping out your customer’s journey, understanding what they need from you, and creating content that helps them achieve their goals, you make it easier for you to create relevant content that gets results.
How We Approach Your Customer Journey Map
Customer Journey Mapping is an exercise in understanding people by looking at their experiences through their eyes. It includes analyzing the entire customer experience, from beginning to finish, including:
- Stage 1: Awareness
- Stage 2: Consideration
- Stage 3: Decision
- Stage 4: Onboarding
- Stage 5: Loyalty
After we've collected our insight, we create a complete map, which helps us identify gaps in your messaging and creative recommendations to help improve your communications strategy.