Content Strategy Services
With custom channel planning, increase conversions by helping you target the right audience and communicate effectively.
Why Channel Planning Matters
Content alone isn't enough for successful content marketing. To achieve the greatest impact, you must target the right audiences through the right channels, including:
Website, blog, newsletter, social media, etc.
Social influencers/outreach, traditional media, industry publications, etc.
Traditional advertising, social media advertising, sponsored content (advertorial), content discovery, traffic builders, etc.
There are so many different ways to market your business online, but knowing which ones will be most effective for you can be difficult. That’s why channel planning is so important for bringing clarity and focusing your distribution strategy, and helping you reach your current and potential customer base.
When your distribution strategy involves using the right channels, you'll be able to come up with the best ideas, format them appropriately, and make sure they're effective at every touch point.
How We Approach Channel Planning
We dive into your business data and buyer personas to understand your goals and the people you're targeting. With these insights, we identify and prioritize your most effective channels, explore potential experimental channels, and recommend creative content ideas for your plan and budget. Our channel planning services help you connect your content with the right audience.