Content Strategy Services
Define your target audience by creating segmented buyer personas that explain who they are and how to reach them.
Why Buyer Personas Matter
Content marketing is effective when it provides valuable information to the target audience. Whatever type of entertainment, education, or inspiration you provide, the best kind provides exactly what people need. However, you cannot produce interesting or compelling content if you don't know who you're trying to reach or what they care about. Buyer Personas close that gap.
By creating profiles that are clear and get into your audiences' minds, you can understand who you're trying to target and how your content can help them along their buying journeys.
How We Approach Personas
Through immersion in customer data, we look at demographic (e.g., age, education, etc.) and psychographics (e.g. attitudes toward technology) characteristics of each target group.
By using these insights, we distill and articulate individual personas for you so you can clearly understand who they are and what motivates them. With this understanding, you can strengthen your content strategy, brainstorm new ways to capture attention and turn people into lifetime customers.