Brand Messaging

Brand Strategy Services

Brand Messaging

To help your marketing message stick, use a framework that enables you to communicate a consistent, coherent brand story.

Why Brand Messaging Matters

To create a strong brand, you must constantly keep communicating:

  • Who you are
  • What you do
  • How you do what you do
  • What you stand for
  • Why you're different
  • Why you’re invested in helping people

Well-written messaging allows you to craft a coherent story throughout the buyer's journey, ensuring that each type of content you produce underscores your brand values and helps you meet your business goals.

Elements of Messaging

Whether you're building an entirely new brand or just refreshing your existing message, you need a strong foundation for consistent communication across all channels. For most companies, this means having a clear structure for communicating their messages.

Depending on your needs, this may include:

  • Brand essence (voice, tone, personality)
  • Tagline / Slogan
  • Pillars
  • Messaging frameworks
  • Value proposition 
  • Tagline / Slogan
  • Brand and founder stories
  • Messaging campaigns

Remember: Strong messages from your websites and packages to your content marketing and customer service materials are the keys to making an impact at each point of contact.

How We Approach Your Messaging

Your brand goals directly shape your messaging. We help you distill and communicate key messages about who you are, what your business does, and why potential clients should choose you over others. We help ensure that your messages are consistent and coherent across all channels by providing brand guidelines.

Using this simple yet powerful framework, anyone on your marketing staff can tell stories that reinforce your company’s brand values, whether they're telling them through a simple tweet or an entire marketing campaign.

Ready for real results?