Brand Strategy Services
Maintain your brand’s authenticity with beautiful and easy-to-use guidelines that help ensure that your content always stays on brand.
Why Every Brand Needs Guidelines
To develop brand recognition, you must communicate consistently and coherently. Your brand should be reflected in everything from your blog posts and tweets to your website design and packaging. If you don’t have proper direction, it’s hard for you to maintain strong brand integrity.
You’re likely to see incorrect use of your logo, the wrong color palette, and other inconsistencies throughout your content. This is common if you’re working with external content creators who aren’t as intimately familiar with your brand.
As you continue to publish, these inconsistencies can make your brand look unprofessional, which could negatively affect your credibility. To keep your brand safe, you must provide your employees with a comprehensive guide that helps them communicate your brand story effectively.
What Guidelines Should Include
A brand guideline gives content creators everything they need to create on-brand content for any platform. This includes detailed instructions on how to use brand elements, style guidelines (including color palettes), best practices, and so forth. While some brands may contain additional features, guidelines should cover basic branding essentials, including:
- Brand messaging
- Brand essence
- Color palette
- Data visualization